Are you a woman interested in creating your business but doesn’t know where to start? Join FoundHers!
Our mission is to give you all the keys to make your project a reality and prove to you that YES, you have what it takes to succeed!

A team of coaches, entrepreneurs, experts and partners to support you!
A team of coaches, entrepreneurs, experts and partners to support you!

Practical information

For whom?
Women or non-binary persons who already have a business idea and who want to bring it to life. You are determined to create some impact and contribute to changing our society.
Program format
- Virtual with a few in person activities
- Pre-acceleration program divided in two courses (Boost then Lift, by selection)

Date of the next call for applications
- Boost course : from January 31st to March 3rd, 2023
- Lift course : from March 17th to June 2nd, 2023
Service Language
Mainly in French but a few workshops are in English
- Boost course: $100
- Lift Course: $150

Call for applications closed.

From idea to action!

The FoundHers program is divided in two courses (Boost and Lift) to make your entrepreneurial dream a reality.

Boost course
Boost course This course is for a 20 women cohort with a business idea. Validate your idea and start prototyping.
Lift course
Lift course This course is for a 10 women cohort who validated their business ideas thanks to the Boost course. Define your business model and get closer to the commercialization.


From January 31st to March 3rd, 2023 every Tuesday from 5:30 – 8:30 pm and every Friday from 8:30 am – 1:30 pm.

You will be a cohort of 20 women who have been selected after the application process.

Group workshops with experts, 1:1 coaching sessions with a personal headcoach, peer to peer sessions and access to an entrepreneur network with more than 1000 people.

Topics covered:

  • Deepen your Why
  • Work on your value proposition
  • Start developing your first prototype or Minimum Viable Product (MVP)
  • Prepare your landing page
  • Understand your market and your customers
  • Develop your startup and financial language
  • Leave with a toolbox


How do you choose the participants of the Boost course?

  • Projects in the ideation phase and/or at the very beginning of market validation
  • Participants who want to learn and grow, motivated and ready to commit to the program
  • Project ideas with an impact on society and/or environment
  • Intention to launch the business project in Montreal

From March 17th to June 2nd, 2023 every Friday from 8:45 am to 1:30 pm.
10 women cohort selected from the Boost course.
Workshops, 1:1 coachings, peer to peer sessions.

Topics covered:

  • Test and adjust the development of your first PROTOTYPE OR minimum viable product (MVP) with potential customers
  • Confirm your assumptions
  • Define your business model
  • Learn the art of pitching and practice in front of a caring jury
  • Demystify financial forecasting and fundraising
  • Develop the premises of a marketing strategy
  • Structure your enterprise project

How do you choose the participants of the Lift course?

10 participants of the Boost cohort will be selected to pursue the FoundHers program.

We select the projects that stood out for their accomplishments in the Boost course in the business field and personal field (learnings, path taken, demonstrated leadership).



At the end of the Lift course, one finalist will earn a $5000 grant to help her pursue her business + 6 months of personal coaching from high level experts.

For the Boots course :

  • Profile : A woman or non-binary person, aged 18 and over (no age limit)
  • Status: Canadian citizen, permanent resident or hold a CSQ
  • Ideation stage:
    • You are in the infancy of an idea or a business project. You have not yet taken serious steps to validate its feasibility
    • OR you are at the very beginning of your market validation steps
  • Montreal: Living in Greater Montreal and wanting to start your business in Montreal
  • Commitment: Be available on the dates of the course and be motivated
  • Questions? If you are not sure of your eligibility, do not remain alone with your doubts, contact us to tell us about it! You can discuss it with the program manager, Josée Desjardins (josee@startupmontreal.com)
  • Non-profit projects
  • Projects of a sexual, religious or political nature
  • Projects related to illicit or recreational drugs (projects related to therapeutic drugs are considered)
  • Bar projects
  • Student projects: internships and university projects
  • Projects whose main activities are outside the island of Montreal


Really easy!

Fill out the registration form, you are free to include a short video (3min maximum). 

The video should answer the following questions: Why do you want to start your business? Why would you like to be part of the next FoundHers cohort? Explain to us your idea. 

Call for applications closed.

Discover the current cohort


Our mission

Only 15% of the entrepreneurs in Montréal are women. Startup Montréal wants to change the statistics by supporting ambitious women in making their entrepreneurial dream a reality. The program is geared both to the development of human potential and the development of the idea into a business project.

This program is offered twice a year. For those who will not be able to apply to this cohort, see you at the next edition, at the end of summer 2023.

If you have any further questions, please write to us at josee@stratupmontreal.com.

Lead partner
In collaboration with
In collaboration with
In collaboration with
Services Partners: ACCLR, District 3, L’Esplanade, Evol, Futurpreneur, Jeune Chambre de Commerce de Montréal, Le Wagon, LOJIQ, PME MTL.
A partnership has also been established with LOJIQ, Les Offices jeunesse internationaux du Québec: a lump sum allowance of up to $850 per participant who meets the criteria of their program.