Ten startups are selected for the next round of L’Oréal Canada Open Innovation Program

Ten startups are selected for the next round of L’Oréal Canada Open Innovation Program

by Startup Montréal
20 May 2021

MONTREAL, May 6, 2021 – L’Oréal Canada, Canada’s leading cosmetics company and leader in the beauty-tech space, is announcing its selection of ten startups that are invited to present their innovation solution to transform the future of beauty.

“Proposed solutions from the long list of startups who applied are examples of innovation in the e-commerce sector, but also to the various technologies available to provide new value to L’Oréal consumers. We can’t wait to have the 10 selected startups present their solutions to our internal stakeholders and key decision-makers during our Pitch Day,” says Roberto Beredo, CDO of L’Oréal Canada.

The Top 10 finalists will showcase their solutions on June 8 for a Pitch Day open to all L’Oréal employees across the world. During this next step, a few startups will be chosen to pursue the Open Innovation Program for the next few months where they will enter the proof-of-concept phase in the hopes of getting an official business proposal from L’Oréal.

L’Oréal Canada 2021 Open Innovation Program was developed as a second edition by Bonjour Startup Montreal. The Montreal-based organization is providing a support role for open innovation by facilitating and accelerating collaboration between startups and corporations.

“Once again this year, we are proud to collaborate with L’Oréal Canada with this Open Innovation Program. On our first edition, two years ago, startups that went through the program have become real success stories. Just think of Montreal-based Livescale,” explains Guillaume Courcy, innovation director at Bonjour Startup Montreal. 

To learn more about the Top 10 Finalists, visit L’Oréal Canada 2021 Open Innovation Program webpage on the Inno Startup website: https://innostartup.ca/en/loreal-canada-2021-finalists/