Food/Nutrition – TBD

Learn more about food and nutrition trends and how to use that information to start a successful business in this sector. (More detail to follow.)

About the Presenter:

Jennifer Andrews is a marketing expert with a science background and an MBA passionate about simplifying the complex to grow scientific businesses. As Founder & Chief Marketing Strategist at FreshLeaf Marketing, Jennifer brings 11 years of marketing experience in the life sciences, including as marketing director for a natural health research and regulatory firm. She launched her consulting firm after noticing STEM-based business owners struggling with the same issue: how to communicate complicated subject matter into compelling marketing messages. Jennifer’s specialties include marketing strategy, brand identity and messaging, and digital marketing to help clients stand out, get found, and gain more leads.

Jennifer is also a business mentor and industry expert with Innovation Guelph, an accelerator for agri-innovation, food, cleantech, and other sectors. A strong believer in personal growth and development, she mentors recent graduates and entrepreneurs throughout Southwestern Ontario. Jennifer holds a Bachelor of Science (B.Sc.) in Biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.