Marketing Masterclass for Scientists and Engineers

Science is complicated. Marketing it doesn’t have to be! If you struggle with how to market your business in a cost-effective way that achieves real results, you are not alone. In science-based fields especially, knowing how to transform complex subject matter into compelling messaging is critical to grabbing your audience’s attention and persuading them to buy. To make matters even more challenging, there are limitless marketing tools and platforms to choose from, so you constantly feel like you’re investing time and resources without moving the needle.

What you will learn:

Develop a marketing strategy that drives leads and sales (without costing a fortune);

Articulate your Brand DNA to unlock the core message that sells;

Simplify the complex into compelling messaging that will convince your audience to buy;

Choose the right tactics that make strategic sense while keeping budget tight;

Measure marketing ROI and revenue generated $$$$.

About the Presenter:

Jennifer Andrews is a marketing expert with a science background and an MBA passionate about simplifying the complex to grow scientific businesses. As Founder & Chief Marketing Strategist at FreshLeaf Marketing, Jennifer brings 11 years of marketing experience in the life sciences, including as marketing director for a natural health research and regulatory firm. She launched her consulting firm after noticing STEM-based business owners struggling with the same issue: how to communicate complicated subject matter into compelling marketing messages. Jennifer’s specialties include marketing strategy, brand identity and messaging, and digital marketing to help clients stand out, get found, and gain more leads.

Jennifer is also a business mentor and industry expert with Innovation Guelph, an accelerator for agri-innovation, food, cleantech, and other sectors. A strong believer in personal growth and development, she mentors recent graduates and entrepreneurs throughout Southwestern Ontario. Jennifer holds a Bachelor of Science (B.Sc.) in Biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.