An article written by Valentine Hoyet and Albin Poignot from Linky Product

For scaleup companies, growth presents both exhilarating opportunities and daunting challenges. Transitioning from a nimble startup to a flourishing organization requires strategic shifts.

Business teams and Engineering have opposite objectives: one needs to go faster to onboard always more customers, while the other needs to go slower to improve the quality and technically support the growth.

Product management, along with effective leadership, plays a pivotal role in this metamorphosis. Let’s delve into the value they offer in this crucial phase.

Product Management practice, a key to growth success

Effective Product Management creates numerous benefits for growing companies – let’s review the most important ones:

Customer and User-Centric Focus: Scaleup companies can easily lose sight of their core users amidst rapid expansion. Product management ensures a laser focus on customer needs and translates them into product decisions, propelling user satisfaction and market fit.

Data-Driven Decision-Making: In a data-rich environment, effective product management leverages analytics to inform product roadmaps, prioritize features, and measure success. This data-driven approach minimizes risks and maximizes impact.

Agile Adaptation: As markets evolve, product management fosters agility and adaptability. They anticipate trends, experiment with new features, and iterate quickly, enabling the company to stay ahead of the curve.

Cross-Functional Collaboration: Product managers become the glue between engineering, design, marketing, and sales, ensuring alignment and smooth product development. This collaborative spirit streamlines processes, brings a common vision to all the teams and optimizes resource allocation.

Practical Product leadership training to really leverage Product Management practice

While most of the leaders are convinced that they conveyed a clear vision, a lot of teams actually misunderstood what leaders envisioned, or even never really saw this vision. Communicating a clear vision, understood by everyone in the organization, can be a huge challenge.

While Product Management, as a practice, creates strong benefits, effective and courageous Product Leadership is required to leverage the practice at its full potential. Creating a strong Product leadership creates huge benefits that will be leveraged by the entire organization:

Strategic Vision: A clear and articulated vision is crucial for navigating the complexities of growth. Product leadership training equips CEOs and directors with the tools to formulate a compelling vision that inspires and guides the teams.

Scaling Leadership: Transitioning from managing a small team to a larger workforce requires different leadership skills. Product leadership training empowers leaders to effectively delegate, motivate, and build high-performing teams.

Effective Communication: Clear and concise communication is vital for ensuring everyone is on the same page. Training hones communication skills, enabling leaders to effectively cascade information, foster collaboration, and build trust.

Empowerment: Scaling inevitably brings change, which can be unsettling for employees. Leadership training equips CEOs and directors with the skills and knowledge to empower their teams to evolve and deliver the best results while fostering employee buy-in and autonomy.

Want to learn more about product management? 

Startup Montréal has developed a collaboration for the Hypercroissance Québec Academy with Linky Product, a Product Management consultancy and training company, led by two experienced Product leaders, Valentine et Albin, who delivered more than 45 innovations in their careers. Contact Valentine and Albin for more information!